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"We will build it internally." — 2 years and a lot of money later.

A marketplace told us they'd build it internally — two years and a lot of money later, they became a customer instead.

2 years ago, a major marketplace told me:

"Vigie is interesting, but we will build it internally."

They burned a shitload of money chasing internal credit.

But they could not see the sellers.
They could not see the breakout products.
Competitors did.
GMV leaked fast.

2 years later, they became a customer.
But in a far tougher market.

The reality

This is not "yet another scraper".
And the cost of shaky internal tooling has never been higher.

We were not building a tool.

We were building the operating system for marketplace growth.

Ready to close your own gaps?

Talk to us about the GMV your marketplace is missing right now.

Marion Gautier
Written by
Marion Gautier
COO, Vigie

Marion leads operations at Vigie, working closely with marketplace teams to turn assortment gaps into prioritized, executable growth plans. She writes about marketplace operations, seller strategy, and what it takes to act on demand signals.

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