If you want dashboards only focused on what you already sell, who already converts, and which categories already perform, Vigie is not for you.
Internal data answers operational questions: What is selling? Where are we losing margin? Which sellers are underperforming?
These dashboards are optimizing inside a closed system. That can improve efficiency. It does not reveal blind spots.
These are necessary. They are not strategic.
Strategy starts with what is invisible in your internal BI. Strategy starts with the demand you do not capture, the sellers you do not onboard, the assortments your competitors monetize while you debate traffic acquisition.
That’s what Vigie is for.
If your conviction is that your internal BI provides a complete picture of your market, you do not need Vigie.
If you believe that execution accelerates when debates are replaced by objective, external signals on gaps and missed revenue pools, then we should talk.
Optimization protects the present.
Gap analysis helps you build your future GMV.