Insights

"We will build it internally." — 2 years and a lot of money later.

2 years ago, a major marketplace told me:

"Vigie is interesting, but we will build it internally."

They burned a shitload of money chasing internal credit.

But they could not see the sellers.
They could not see the breakout products.
Competitors did.
GMV leaked fast.

2 years later, they became a customer.
But in a far tougher market.

The reality

This is not "yet another scraper".
And the cost of shaky internal tooling has never been higher.

We were not building a tool.

We were building the operating system for marketplace growth.