Back from the show.
Marketplace is no longer a side bet. It is becoming the core growth engine of retail.
Across conversations with execs:
- 30% to 80% 3P growth in 2025, mostly in the FR market
- 25% to 60% of digital GMV already marketplace-driven
- In many cases, 50%+ of total growth coming from 3P
Yet most orgs are still structured around old 1P reflexes.
The market only cares about one thing: is the product available here?
If not, the customer leaves. Period.
Another signal: AI is everywhere (onboarding, attribute gen, pricing, cat matching) — but the real bottleneck is no longer supply. It is decision speed under complexity.
When 10% of sellers drive most of the GMV, but time and resources are spread evenly, growth slows down.
2026 will not be about adding more sellers.
It will be about prioritizing better.
Ready to close your own gaps?
Talk to us about the GMV your marketplace is missing right now.